Collaborations with video artists specialised in producing multimedia software for immersive and interactive scenographies enable the creation of dynamic settings to facilitate the perception of scientific concepts and phenomena, turning the descriptions of the world in the language of physics into a practical, tangible presentations. Interactive and multimedia systems make it possible to imagine and create new visual metaphors for the concepts of physics, as well as to generate immersive and scenographic reproductions of the great experimental apparatuses, with spectacular visualisations of the phenomena that the apparatuses themselves produce.